Cooperation with stakeholders

Continuous engagement with our stakeholders is an important means of developing our operations. New, insightful solutions will not become reality without close cooperation with our customers and partners.

In all stakeholder cooperation, we adhere to our Code of Conduct as well as to local and international commitments and legislation. Our stakeholders are current and potential customers, current and potential employees, shareholders and investors, analysts, financiers, partners and the media. Our business units have the main responsibility for customer relations and our centralised procurement organisation for the partner network. Our Group functions are responsible for relations with investors, shareholders, financiers, the media, industry associations, decision makers and authorities.

Continuous dialogue

In 2013, our stakeholders were particularly interested in the development of services and solutions, our new strategy as well as our financial result and the outlook in the operating environment.

As a significant employer and buyer of services, we engage in a continuous dialogue with local authorities and decision makers. At the planning and launching phase of large construction projects, we also arrange town hall meetings for those stakeholders whose daily lives will be affected by our projects.

We regularly collect customer feedback, which enables us to develop our business in the right direction. For example, in the Infrastructure construction business segment, we continued to unify the organisations of the paving, mineral aggregates and earthworks businesses, as we have received a lot of positive feedback from our customers regarding the operating model where all necessary services can be acquired in one place.

During the reporting year, we renewed Lemminkäinen Group’s website. Through the new website, we can offer our stakeholders easy-to-find, up-to-date information about Lemminkäinen as well as about our products and services. During the next few years, we will renew our country-specific websites. In 2014, we will chart our stakeholders’ behaviour in social media and consider ways to serve them better.

We monitor the results of stakeholder cooperation annually

In order to develop our operations, we measure the results of stakeholder cooperation regularly. The most important Group-wide surveys that we conduct are:

  • the net promoter score measuring customer satisfaction (annually)
  • the employee survey (annually)
  • the employer image survey (annually in Finland)
  • the brand survey (every two years).

According to the survey results, Lemminkäinen is considered a company with professional and skilled personnel and high-quality products and services. Our personnel are satisfied with Lemminkäinen as an employer, and Lemminkäinen is regarded as an interesting employer among the key student groups.

We support non-profit associations

Our sponsorship principles are based on our values and Code of Conduct. In 2013, we focused on supporting children and young people. Our main sponsorship partners were the Finnish National Skills Competition Taitaja and the Myrsky project of the Finnish Children and Youth Foundation.

In addition, we made a donation to the Helsinki-based New Children’s Hospital 2017 project and, at the same time, challenged other players in the construction industry to contribute to the launch of the project. As in previous years, instead of sending Christmas greetings, we supported a charity. The charity chosen for 2013 was Baltic Sea Action Group’s Throw Your Christmas Gifts to the Baltic Sea campaign.

Table of stakeholders

Stakeholder Expectations Actions 2013
Industry associations, such as the  Confederation of Finnish Construction Industries RT
  • Continuous development in the industry
  • Promoting common interests
  • Active participation in associations’ work, work groups and projects
Customers
  • High-quality, reliable and sustainable solutions
  • Good project management, delivery reliability, transparency, and the right price-quality ratio
  • Understanding customer needs, customer service, and customer relations management
  • Face-to-face meetings
  • Customer events
  • Dialogue at industry trade fairs and other events
  • Newsletters and online services
  • Customer magazine
  • Customer satisfaction surveys
Personnel
  • Good leadership, management and supervisory work
  • Motivating remuneration and opportunities for training and personal development
  • Equality and openness within the organisation
  • Occupational safety and well-being
  • Developing supervisory work, management and leadership
  • Training and competence development
  • Employee survey
  • Developing remuneration
  • Continual development of occupational safety and well-being
  • Open communications and building an open corporate culture
Media
  • Reliable and up-to-date information about the company’s operations
  • Open communications culture
  • Stock exchange and press releases
  • Press conferences and visits by editorial staff
  • Interviews and off-the-record meetings
  • Easy to contact
Shareholders and investors
  • Sufficient return on their investment and a sufficient analysis of the company’s risk management
  • Open and timely information about the company’s financial position and outlook
  • Investor and analyst meetings
  • Annual General Meeting
  • Stock exchange and press releases and regular, open reporting
  • Website
Students and job applicants
  • Interesting and challenging tasks
  • Comprehensive information about career opportunities offered by Lemminkäinen
  • Summer jobs and trainee positions, opportunities for writing theses, and cooperation with educational institutions
  • Dialogue at trade fairs
  • Visibility in student and professional publications
  • Employer image surveys
  • Cooperation with Taitaja, a competition run by Skills Finland
  • Amis-Dialogi project with vocational students
Decision makers and opinion  leaders
  • Compliance with laws and regulations
  • Transparency and minimising hazardous impacts
  • Regular reporting
  • Increasing employment; good corporate citizenship
  • Payment of taxes
  • Dialogue through industry organisations in, for example, political decision making
  • Local meetings with decision makers
  • Stock exchange and press releases and regular, open reporting
Suppliers and partners
  • Safeguarding earnings and growth
  • Opportunities for networking and developing operations
  • Operational reliability and continuity
  • Meetings and direct contacts
  • Supplier audits
  • Development of procurement systems