Cooperation with our stakeholders

Continuous engagement with our stakeholders is an important way to develop our operations. The successful execution of demanding projects and new, innovative solutions requires close cooperation with our customers and partners.

In all stakeholder cooperation, we adhere to our Code of Conduct as well as to local and international commitments and legislation. Our stakeholders are current and potential customers, current and potential employees, shareholders and investors, analysts, financiers, partners and the media. Our business segments have the main responsibility for customer relations and the personnel and the business segments’ procurement professionals for our partner network. Our Group functions are responsible for relations with investors, shareholders, financiers, the media, industry associations, decision makers and authorities.

Continuous dialogue

In 2014, our stakeholders were particularly interested in our financial situation and the outlook in our operating environment, especially in Russia. Other topics of discussion included the development of services and solutions as well as our revised strategy and renewed operating model.

As a significant local employer and buyer of services, we engage in a continuous dialogue with local authorities and decision makers. At the planning and launching phase of large construction projects, we also arrange town hall meetings for those stakeholders whose daily lives will be affected by our projects.

We regularly collect customer feedback, which enables us to develop our business. For example, everyone who has purchased an apartment built by us as well as all our commercial property customers are asked about their satisfaction with our products and services.

During the reporting year, we renewed Lemminkäinen’s housing sales websites. The Russian housing sales website was launched towards the end of 2014 and the Finnish website in January 2015. The renewed websites offer our customers an easier way to learn about our housing offering. 

We monitor the results of stakeholder cooperation regularly

In order to develop our operations, we measure the results of stakeholder cooperation regularly. Our most important Group-wide surveys are:

  • the net promoter score measuring customer satisfaction
  • the employee survey
  • the employer image survey
  • the public image analysis
  • the brand survey

We support non-profit associations

Our sponsorship principles are based on our values and Code of Conduct. We focus on supporting children and young people, and, in 2014, we continued our cooperation with the Finnish National Skills Competition Taitaja and the Myrsky project of the Finnish Children and Youth Foundation. As in previous years, instead of sending Christmas greetings, we supported a charity. The charity for 2014 was the Baltic Sea Action Group’s Give the Baltic Sea a Nutrient-poor Christmas campaign.

Due to the cost-saving programme and personnel negotiations initiated in the spring of 2014, we did not sign any new cooperation agreements during the year.

Stakeholder

Expectations

 Actions in 2014

Industry associations, such as the Confederation of Finnish Construction Industries RT

  • Continuous development in the industry
  • Promoting common interests
  • Active participation in associations’ work, work groups and projects

Customers

  • High-quality, reliable and sustainable solutions
  • Good project management, delivery reliability, transparency, and the right price-quality ratio
  • Understanding customer needs, customer service, and customer relations management
  • Face-to-face meetings
  • Customer events
  • Dialogue at industry trade fairs, seminars and other events
  • Newsletters and websites
  • Customer magazine

Personnel

  • Good leadership and supervisory work
  • Motivating remuneration and opportunities for training and personal development
  • Equality and openness within the organisation
  • Occupational safety and well-being
  • Developing supervisory work and leadership
  • Developing remuneration
  • Continual development of occupational safety
  • Open communications
  • Personnel magazine, intranet, internal newsletters

Media

  • Reliable and up-to-date information about the company’s operations
  • Open communications culture
  • Stock exchange and press releases
  • Visits by editorial staff
  • Interviews
  • Easy to contact

Shareholders and investors

  • Return on investment and a sufficient analysis of the company’s risk management
  • Open and timely information about the company’s financial position, profit drivers and outlook
  • Shareholder, investor and analyst meetings
  • Interim report briefings
  • Annual General Meeting
  • Investors section of Lemminkäinen’s website
  • Documentation and meetings related to financial arrangements
  • Easy to contact

Students and job applicants

  • Interesting and challenging tasks
  • Comprehensive information about career opportunities offered by Lemminkäinen
  • Summer jobs and trainee positions, opportunities for writing theses, and cooperation with educational institutions
  • Dialogue at recruitment events
  • Employer image surveys
  • Cooperation with Taitaja, a competition run by Skills Finland

Decision makers and opinion leaders

  • Compliance with laws and regulations
  • Transparency and minimising hazardous impacts
  • Regular reporting
  • Increasing employment; good corporate citizenship
  • Payment of taxes
  • Dialogue through industry organisations in, for example, political decision making
  • Local meetings with decision makers
  • Regular, open reporting

Partners and suppliers

  • Safeguarding earnings and growth
  • Opportunities for networking and developing operations
  • Operational reliability and continuity
  • Meetings and direct contacts
  • Supplier audits
  • Development of procurement systems

 


 
 
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